New York City-based Resolution Real Estate Partners recently announced the signing of two new tenants at 251 W. 30th St. — direct-to-consumer e-commerce firm Veyl Ventures, LLC. and specialty coffee company 787 Coffee.
Barry Bernstein, executive director of leasing, and Michael Adler, director of leasing for Resolution Real Estate Partners, represented both the landlord and the tenant in the Veyl Ventures lease negotiations. The firm — which represents health, beauty, and wellness brands worldwide — signed on for a two-year lease and will occupy roughly 4,000 square feet of space. According to statements released regarding the lease, the asking rent for this space was $46 per square foot. Veyl will be relocating its operations from 750 Lexington Ave.
Bernstein and Adler also worked with property retail representatives Jeffrey Roseman and Drew Weiss of Neumark on behalf of the building owner in the 787 Coffee deal. The company, represented by Albert Halawani of Kassin Sabbagh Realty, agreed to a 7.5-year lease for a space that spans across two levels and includes 2,057 square feet on the ground floor, as well as the 1,487-square-foot mezzanine. Statements regarding the deal specified that the asking rent for this retail space was $95 per square foot.
“251 West 30th St. has tremendous cachet, thanks to its central location in a thriving mixed-use district,” Bernstein said. “In addition, it is LEED Silver-certified with a strong e-commerce tenant base, both of which support Veyl Ventures’ forward-focused business model. And now, we’re bringing even more synergy to the building’s culture with the addition of an epicurean coffee café!”
The mixed-use building is located in the heart of the Penn Plaza district and just a block from the High Line. Rising 16 stories on the block between Eighth and Seventh Avenues, the mid-rise building incorporates nearly 104,200 square feet of Chelsea office space and features floorplates of 9,000 square feet. Tenants include coworking space provider Industrious; analytics software company Sinequa; climate risk analytics solutions provider Jupiter Intelligence; and global architecture firm Greenberg Farrow.
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