Most listings are in the $30's per square foot per year. The Hollywood region is seeing a an increase in rates. In the last 3 months, the median rate rose $5 per sqft per year. That's a 17% increase in rent.
Compared to the rest of the Gold Coast market, the Hollywood submarket has greater rates, and you'll have to negotiate above asking rent to be in this hot region.
In the last 90 days, 48 listings have been made available, so you'll want to check back regularly for new listings. About 4% of the listings in the Hollywood are subleases, so you will probably have to consider a longer term lease. There aren't many listings below 2,000 square feet posted, so finding a space for a small business might be tough.
The standard measurement for office space in this area is around 960 sqft. Most buildings in this market are approximately 2 floors. Most buildings in this market were built in 1980 and are Class B.