Vancouver-based social media management firm Hootsuite recently finalized a deal for what will be its largest U.S. sales hub thus far. The company plans to occupy its new coworking space in Midtown Atlanta at WeWork Coda in February 2022.
“As we look to rapidly expand our U.S. footprint, Atlanta is an obvious choice due to the impressive growth in its tech sector and a rapidly growing and diverse SaaS talent pool,” said Hootsuite CEO, Tom Keiser. “We also look forward to meeting local college graduates who want to start their career in tech. Atlanta is a talent-rich city, where culture, education, innovation and tech come to thrive. We are so excited to be here.”
Coda is located on West Peachtree St. NW, adjacent to Georgia Tech’s campus in Tech Square. The mixed-use development incorporates LEED Platinum-certified office space, a computing center and a retail complex. The 21-story project officially opened in 2019, reportedly at 75% occupancy, with WeWork initially setting up shared workspaces on the third and fourth floors of the tower’s south side.
This will be Hootsuite’s first Atlanta office, as well as the company’s largest hub in the U.S., and 15th office globally. The firm plans to recruit for at least 60 Atlanta-based positions by the end of next year.
“With more than 325 Canadian companies operating in the state, Canada is an important partner for investment in Georgia,” said Georgia Department of Economic Development Commissioner, Pat Wilson. “And, it’s exciting to hear that Atlanta — named the number one tech hub in the U.S. two years in a row — was selected as a strategic growth market for Hootsuite’s expansion within the U.S. It’s a pleasure to welcome Hootsuite to Georgia, and I am confident the state’s many assets will help the company find continued success here.”
Carol Waldmann, director of global facilities and real estate at Hootsuite, commented: “Atlanta was the right fit for Hootsuite due to access to impressive growth in its tech sector and a rapidly growing and diverse SaaS talent pool. We value flex as an entry point into new markets.”
Designed by Portman Architects, the property seeks to promote and nurture a spirit of community that includes both fixed and fluidly defined spaces, as well as one that is conducive to constructive interactions between academia and professionals. To facilitate interactions between start-ups, Fortune 500 companies, university affiliates, researchers and students, tenant footprints in the building are interspersed non-contiguously. Creative workplace design also comes together with cutting-edge research labs, communal spaces, innovation showrooms and industry event space, as well as unique retail and dining concepts.
Hootsuite was supported in this deal by long-term advisor The Instant Group.