Success Stories

Primera Gets Quality Leads within 24 Hours of Going Live with 42Floors

Since 1989, Primera Companies has developed and self-managed 3 million SF of industrial warehouse space in Dallas, 200,000 SF of small-suite office space in Plano, and 300,000 SF of office space in Arlington. The North Texas Commercial Association of Realtors (NTCAR) inducted founders Ralph and Cornelia Heins into the Hall of Fame in 2014 for their contributions in the area.

Taking Owner-Managed Properties to the Market

As the Property Manager of Primera’s premium office buildings, Heather Lee needed a solution to market vacancies to potential clients.

“I want to keep my buildings at 100%. I don't want them vacant.

The level of marketing for our office spaces - it's an incredibly competitive market and when you research office space within the "Plano Metroplex" or even within the "DFW Metroplex", 42Floors is one of the top five sites pulled up.”
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Part of what makes Primera so special is their reputation for providing exceptional customer service to their tenants. They understand that this experience starts with how they market their buildings.

The Secret to Quality Leads

Heather reached out to Ryan at 42Floors. He helped her set up both buildings with Primera-branded web pages that contained key information prospective clients needed to make a decision. Within a few days, the sites were live.

From there, Heather’s brokerage partner Peloton Leasing took care of the rest, including client inquiries, contract negotiations, and showings. Heather loves that 42Floors works seamlessly with her broker throughout the entire process

And her broker didn’t have to wait long to get to work. Thanks to 42Floors’ powerful algorithms, anyone searching for office space in Plano would see Primera’s listings pop-up on the first page of Google.

This strategy paid off big time for Heather, attracting quality leads within 24 hours of going live.

Heather was floored by the results. She also credits 42Floors’ clean, minimalist design which allows users to easily navigate through her listing and contact her broker without being hassled.

“What I dislike about other sites is if you want to see the listing, you have to give them your email. Then, after your email, you have to register to become a user. I don’t want our customers bombarded with marketing and spam.”
Heather lee Heather Lee

Listing updates are a breeze as well. Heather can send a quick email to the Elite support team at 42Floors whenever she needs to make a change.

“As the Property Manager, I am able to contact 42Floors directly to make instant changes to my website. That’s a huge bonus! The Elite team takes care of this for me so I can spend my time ensuring my tenants are happy which leads to great retention rates.

On the very first day that our sites were live, we received, witin 24 hours, three leads. We truly were not expecting it; to receive three leads within 24 hours was pretty spectacular. ”

Heather lee Heather Lee

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