Shops at University Listing Details & Market Data

Harrisonburg is the fastest growing City in Virginia, recently surpassing Charlottesville, and the Harrisonburg metro is the second fasting growing in the state. The market was recognized as one of the top twenty emerging metros in the U.S. as job gains, wages, real retail sales growth, and building permits continue to outpace most of the Commonwealth of Virginia on a percentage basis. With 21% growth over the last ten years, new employment opportunities, and the continued expansion economic drivers this trend is expected to continue. The metro area population exceeds 130,000 and the actual trade area is expanded with Harrisonburg' s status as a regional destination for consumers well outside the traditional drive-time radius. The metro attracts shoppers from 20+ miles away with an estimated market served population of 222,000. In addition to James Madison University (22,000 students), the Harrisonburg metro is home to three other colleges and universities. Eastern Mennonite University, with an enrollment of 1,870; Bridgewater College has 1,800 students; and Blue Ridge Community College adds 7,315 students to the area.THE SHOPS AT University offers easy access north and south (no median) to daytime population centers, high density residential, and Interstate 81. The 2,600sf retail space is built out reducing the cost of upfit and the site is surrounded by medical, FIRE, and institutional office users increasing the daytime population. Immediately adjacent to the JMU campus and near traffic generators like Sheetz, Costco, Walmart and Harrisonburg Crossing creating an excellent cluster.